Post by account_disabled on Jan 10, 2024 7:58:33 GMT 1
Google was not yet as advanced as it is today, and Hilltop was used to try to classify authoritative pages. He managed to do this by looking at the links coming from "expert pages". An expert page is a document linked to many other themed and relevant pages. If a page is linked to by several expert pages then it is considered authoritative and can rank better. Hub and authority pages A similar concept, using hubs and authorities , was brought forward by Jon Kleinberg, a Cornell professor who said “a good hub is a page that points to many good
authoritative sources; a good “authority” is a page that is linked to by many good hubs” . While we Malaysia Phone Number List don't know if or how Google is using these concepts today, we do know that it acquired the Hilltop algorithm in February 2003. Anchor Text The links contain a lot of information. For example, if you link to a page with the anchor [hipster pizza] there's a good chance that the linked page is about pizza (and maybe hipster). This idea is the basis of various patents related to PageRank: getting links with the right anchor text can help your page rank for terms similar to those in the anchor text. Anchor text This also explains why you should use descriptive anchor text when linking to a resource, rather than using a generic “click here” or similar.
t, other signals – such as the text surrounding the link – could provide valuable clues about the theme of the landing page. However, if the importance of anchor text is considered almost unanimously by SEOs , the influence of other elements is more difficult to prove. PageRank Even though the PageRank displayed on the Toolbar is long dead, PageRank is still alive and well. The technology underlying PageRank could in fact be used to distribute different types of ranking signals: the most common examples are popularity and trust, another is relevance to a topic (as we can read in this paper by Taher H. Haveliwala .
authoritative sources; a good “authority” is a page that is linked to by many good hubs” . While we Malaysia Phone Number List don't know if or how Google is using these concepts today, we do know that it acquired the Hilltop algorithm in February 2003. Anchor Text The links contain a lot of information. For example, if you link to a page with the anchor [hipster pizza] there's a good chance that the linked page is about pizza (and maybe hipster). This idea is the basis of various patents related to PageRank: getting links with the right anchor text can help your page rank for terms similar to those in the anchor text. Anchor text This also explains why you should use descriptive anchor text when linking to a resource, rather than using a generic “click here” or similar.
t, other signals – such as the text surrounding the link – could provide valuable clues about the theme of the landing page. However, if the importance of anchor text is considered almost unanimously by SEOs , the influence of other elements is more difficult to prove. PageRank Even though the PageRank displayed on the Toolbar is long dead, PageRank is still alive and well. The technology underlying PageRank could in fact be used to distribute different types of ranking signals: the most common examples are popularity and trust, another is relevance to a topic (as we can read in this paper by Taher H. Haveliwala .
