Post by account_disabled on Dec 6, 2023 11:51:23 GMT 1
The most complex part when it comes to creating pillar content is choosing the right topic. Choosing the topic is part of the SEO process, so it is essential to select the keywords, but also to brainstorm about the themes for which it is possible to develop many cluster contents. Why is this so important? Because search engines have started to reward content organized by topic and not by keywords. To choose the topic of Pillar content you must first choose a relevant solution, that is, you must look at the overall picture before conducting keyword research.
First of all you need to think about the solutions that the product or service offers. What is the potential customer doing? What questions could you ask yourself? Asking these questions helps you see the product or service through the Country Email List eyes of the potential customer and provide content that speaks directly to them. Once you have a list of possible options you need to choose a topic broad enough to be able to create in-depth content around it. You need to select. A question that is too general and refers to a topic that is too broad is not good, but neither is a question that is too specific or which can be answered with a yes or no. You need to find a topic that you can link to other content. For this it is necessary to do an analysis and identify related queries.
You have to look at the SERP: what kind of questions are asked in the related ones, is there a snippet? Are there targeted ads on related topics? If the topic you have chosen does not lead to any of these then that is not the right topic for a Pillar. You can use related questions to structure the Pillar page and answer these questions. Finally, a very important step is to evaluate existing content. What content do you already have? You need to organize them into topics and identify similar pages. If necessary, you can evaluate whether it is possible to adapt the contents you have already published to the strategy you are structuring. In this way you will have eliminated duplicate content and you will have reorganized the content library capable of bringing new results.
First of all you need to think about the solutions that the product or service offers. What is the potential customer doing? What questions could you ask yourself? Asking these questions helps you see the product or service through the Country Email List eyes of the potential customer and provide content that speaks directly to them. Once you have a list of possible options you need to choose a topic broad enough to be able to create in-depth content around it. You need to select. A question that is too general and refers to a topic that is too broad is not good, but neither is a question that is too specific or which can be answered with a yes or no. You need to find a topic that you can link to other content. For this it is necessary to do an analysis and identify related queries.
You have to look at the SERP: what kind of questions are asked in the related ones, is there a snippet? Are there targeted ads on related topics? If the topic you have chosen does not lead to any of these then that is not the right topic for a Pillar. You can use related questions to structure the Pillar page and answer these questions. Finally, a very important step is to evaluate existing content. What content do you already have? You need to organize them into topics and identify similar pages. If necessary, you can evaluate whether it is possible to adapt the contents you have already published to the strategy you are structuring. In this way you will have eliminated duplicate content and you will have reorganized the content library capable of bringing new results.
